Geely opened an assembly plant in 6 October City, Egypt
Made-in-Egypt Geely autos should soon start rolling off the assembly lines, with a new factory set up with the Chinese auto giant’s local partner Auto Mobility set to launch “within hours,” Prime Minister Moustafa Madbouly said at a meeting with representatives from the involved companies yesterday.
Also present were Fahd Ali Al-Ghanim, Chairperson of Auto Mobility; CPT. ESSAM AL ORGANI, CEO of Al Organi Group; Joe Jian, President of Geely Middle East and Africa; Yang Sheng, General Manager of Geely Africa; and Othman Abdel Moneim, Managing Director of Auto Mobility.
During the meeting, Madbouly expressed his appreciation for the partnership between Geely Auto Holding and Auto Mobility, emphasizing the importance of their joint venture to manufacture Geely vehicles in Egypt. He noted that the new plant was set to be inaugurated imminently and expressed hope that the facility would serve as a significant regional hub for Geely, catering not only to the Egyptian market but also to the broader Middle East and Africa regions. Madbouly pledged to provide full support for the creation of this hub, citing government incentives aimed at boosting the automotive sector.
Song Jim thanked the Prime Minister for his attention and noted that the meeting demonstrated the Egyptian government’s strong commitment to attracting foreign investment. He added that Geely Auto Holding sees Egypt as a strategic location for serving markets across Africa, the Middle East, and globally. Song also discussed the new plant’s production capacity and outlined plans to increase output, with a focus on exporting a substantial portion of vehicles manufactured in Egypt.
Al-Ghanim praised the Egyptian government for its efforts to improve the investment climate, which he said encouraged both Arab and Chinese investors to pursue new opportunities in Egypt. He expressed pride in the partnership with Geely and emphasized that the plant’s opening marked a key step toward localizing vehicle manufacturing in the country. This initiative aims to increase the use of locally sourced components and stimulate supply chains within Egypt. Al-Ghanim also mentioned efforts to encourage Geely to expand its exports from Egypt to global markets, targeting a goal of exporting around 30,000 vehicles in the current phase. He acknowledged that this expansion would require substantial support from the Egyptian government.
The new factory is hoping to export 30k vehicles while also meeting local demand, but no overall annual production capacity target was provided. Whatever the production capacity number is, Geely Holding Group’s vice president indicated the company’s willingness to increase production further and establish Egypt as an important export base for Africa, the Middle East, and other markets further afield.
Auto Mobility? The company is a joint venture between Kuwait’s Ali Alghanim & Sons Automotive, Saudi’s Mohamed Yousuf Naghi Group, and Egypt’s Organi Group. The trio behind Auto Mobility — along with local firm Al Safi Group — teamed up in late 2022 to establish Global Auto Group, the local agent of BMW and Mini.